Monday, June 10, 2019
Topics Discussed in Class - My Participation in Class Assignment
Topics Discussed in Class - My Participation in Class - Assignment ExampleThe lessons include identifying the dimensions of culture from the presenters and students national origin and to determine the validity of sharing or manifesting the dimensions noted, according to Hofstedes framework. Presentation of topic (3) Convergence and Divergence in Consumer Behavior. The presenters include images that expounded on convergence and divergence through provision of specific consumer purchasing behavior where apparently the behavior could be evaluated and reviewed on a macro perspective. Likewise, the concept was further explained with the assistance of delving in describing homogeneous and heterogeneous economies or that which measures a countrys level of wealth. Presentation of topic (4) Domestic Consumer Predispositions Ethnocentrisms and Disidentification. The presenters used the supposed concepts of ethnocentrism and concepts of consumer disidentification to make students aware of ho w these concerns impact global marketing. How One Contributed A relevant topic (1) that was presented focused on Paradoxes in Global Marketing. ... Value paradoxes are actuate of peoples systems they reflect the desirable versus the desired in life (De Mooij, 2005, p. 2). The reading therefore presented relevant concepts pertaining to paradoxes in global marketing especially in the following topics the global-local paradox, technology paradox, media paradox, and explicitly explained paradoxes in marketing theory. Therefore, ones contribution in this module would be in terms of relaying one of the global paradoxes learned from De Mooij which could include paradoxes in consumer trends or the global advertising paradox (De Mooij, 2005). On the topic (2) of Dimensions of Culture, one contributed through likewise determining the dimensions from ones cultural orientation. As verified and supported from the information using online link, for instance for Saudi Arabia as the country of or igin, one found information that supports ones cultural practices and norms (Anon., n.d.). Thus, to make the discussion more interesting, the same online link provides options to compare the cultural dimensions in ones country of origin to that of another. For instance, the dimensions of culture in Saudi Arabias country could be compared with the dimensions of culture in the United States. The results revealed that these countries manifested significant disparities in the dimension of individualism and power distance while twain countries seem to be on equal footing in the dimension of masculinity (Anon., n.d.). Ones contribution for topic (3), Convergence and Divergence in Consumer Behavior stems from the reading of (De Mooij, 2003). From the article, it was learned that effectiveness in marketing means adapting to cultural values Countries can now be compared by means of
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