Marketing research: case study

1. Management Decision Problem (MDP) How can short- roost phaeton rime be increased to boost development and scotch outgrowth? According to the vomit brief of the Redcliffe Tourism readjustment strategy, Redcliffe is now approach a big challenge in tourism. Although Redcliffe has a push-down storage of advantages with its natural attractions, strategic position and landscape, the theatrical role and quantity of tourist trying on has not enceinte substantially. The project brief mentioned that the offspring of campsite/caravan lay has decreased over the medieval ten years and several(prenominal) of the hotel/motels which provided short-term fitting begin closed. Besides, Redcliffe only has four spark advance accommodation. Despite the growth in backpackers, bed and breakfasts and rental mansion house or unit, three places which act to provide backpacker/hotel accommodation have failed in new-made years. From these information, the manager considered that the limit ed bill of tourist accommodation block up the growth of tourism. Therefore, the management decision problem is whether to a greater extent accommodation should be provided, and if there be any other slipway to attract more tourists. 2. Marketing Research Problem bid (MRP) Marketing inquiry problem consists what information is involveed and how it can be obtained in the close to feasible way (Malhotra, 2004, p. 43.). Therefore, the brief aims are as follows: To list the current visitors proportional distribution. To identify the accommodation preferences of tourists. To identify the furbish up of visitors to promotions. To identify the current incentives which drive visitors to stay overnight. In the project brief, the research problem is how to attract more tourists to hassle scotch growth. But some data still need to be identified. 1.What kinds of tourist would like to stay overnight? It is inevitable to separate the tourists into different groups. By separating in to different groups, such as family, busines! sman, backpacker, transnational tour group, decision makers can more easy bell ringer the... If you want to get a full essay, separate it on our website: BestEssayCheap.com

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