Tuesday, December 31, 2019

The Roles Of Latinas On Television - 1087 Words

The main purpose of this paper was to research the roles of Latinas in television. More specifically, how Latinas are represented within the television industry. The study consisted of a content analysis of three television programs from the years 2015-2017. A procedure was employed and seven characters were selected. The categories that were used in the study were based on the character’s ethnicity and gender, but the variables were developed based on previous research. The results have revealed that there’s a slight change, however, Latinas continue to be underrepresented and negative stereotyped. Introduction The representation of Latinas in Television is far from mirroring the presence of Latinos in the United States.†¦show more content†¦The two theories that the researcher will look at that fit into this research are Cultivation theory and Agenda-setting theory. Cultivation Theory Many people might say that prime-time network programming is responsible for the way people perceive the different situations in the real world. The theory the researcher will discuss â€Å"began as a way to test the impact that all this television viewing had on viewers† (West Turner p. 421). In the late 1960s, George Gerbner developed the Cultivation Theory which later on evolved over time through the use of mass media. Through this theory is a television based theory, its assumptions and processes can be applied to the representation of Latinas in the media. Cultivation Theory is being used not just in the United States, but all around the world. This theory just like other theories is applied daily because society is constantly watching television to educate themselves on what’s happening around the world. One of the reasons why this theory can be applied by anyone, it’s because â€Å"It asks people to assess their own media use alongside the socially constructed reality of the world they inhabit† (West Turner p. 435). According to George Gerbner, cultivation theory says that as time passes more people in the real world of television are easier to believe that social reality resembles theShow MoreRelatedGendered Medi The Influence Of Media On Views Of Gender, By Julia T. Wood1405 Words   |  6 Pagesthe main reason why media distort reality; it creates a false image of the representation that is outside the media world. In Television women continue to be predominantly lacking and many people are wondering who is to blame. As the media world is primarily dominated by men, women activist are demanding for more women to be part of such a popular medium that is television. 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