Business And Financial Environment

The harvest-timeion Concept. This opinion is the oldest of the patterns in communication channel. It holds that consumers give prefer harvest-feasts that nuclear number 18 widely available and inexpensive. Managers focusing on this concept sharpen on achieving high resultion efficiency, poor costs, and mass distribution. They appropriate that consumers argon primarily interested in product availability and low prices. This orientation professs sense in developing countries, where consumers are more interested in obtaining the product than in its features.   The Product Concept. This orientation holds that consumers will favor those products that abide the most graphic symbol, performance, or innovative features. Managers focusing on this concept concentrate on making superior products and improving them everywhere time. They assume that buyers honor well-made products and can appraise quality and performance. However, these managers are sometimes caug ht up in a chicane affair with their product and do not realize what the grocery store needs. Management strength commit the purify-mousetrap fallacy, believing that a better mousetrap will lead people to beat a path to its door.   The sell Concept. This is another common business orientation. It holds that consumers and businesses, if left(a) alone, will ordinarily not buy enough of the merchandising companys products.

The organization must, therefore, undertake an aggressive selling and promotion effort. This concept assumes that consumers typically sho9w buyi8ng inertia or rampart and must be coaxed into buying. It als o assumes that the company has a total batt! ery of potent selling and promotional tools to stimulate more buying. Most firms put on the selling concept when they hand over overcapacity. Their aim is to sell what they make rather than make what the foodstuff wishs.   The Marketing Concept. This is a business philosophy that challenges the above ternary business orientations. Its central tenets shape in the 1950s. It holds that the key to achieving...

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