Marketing Plan for a Gaming Company entering a new market

Executive Summary:The following securities industrying plan forms the solid ground for the instauration of a new chain of games by Indiatimes. The digest allows up to outline the best strategies to follow for the achievement of the party?s strategic goals. India games content give be marketed as a unique platform while striving to beef up the participation?s status as the leader in designing and successful product launches. The marketing strategies will enable to action a market with annual sales especial(a) 12.5 billion games. lodge profile:Indiagames Ltd is Indias benchmark wide awake and online games company and a leading global mobile game newspaper. Its products are substantial and published across all major engine room platforms and are distributed through partnerships with mobile operators in over 75 countries. The Company also distributes games via its consumer focused website and operates a broadband Games on require service located at http://www.indiagam es.com. Indiagames has over triple hundred employees and offices in Mumbai, London, Los Angeles & ampere; Beijing. Internationally the company publishes mobile titles via its IG FUN brand. Key investors include UTV? India?s first Media & Entertainment Company, Adobe Inc. and Cisco Systems Inc. (Indiagames, 2008). As the nary(prenominal)

1 gaming developer and publisher in India, Indiagames controls a 60% share in India?s game-related wireless value-added services market which is estimated to be worth USD 29 million and is expected to spring up to USD 250 million by 2010. (Nokia 2007)Target marketplace: instalment Identification: G ames real on the Java and ratty platform, ! to be established within the Digital Gaming sector. member Needs : The product will target both mental require (entertainment value) and Social needs (sense of belonging within a peer group, using the online forum). Segment Trends : The current trends include more(prenominal) women and older persons playing games and the aver mount up age of players being 28 years which is a jump from... If you wishing to get a full essay, order it on our website: BestEssayCheap.com

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